Remember all of the great new-platform, new-ways-to-deliver-existing-story that I’ve been blah blah blah-ing about lately?
Exhibit A: The launch of Another World Today (anotherworldtoday.com), a website that will pick up AW’s story today.
The site launches on May 4th. Which, of course, is the date the original AW launched in 1964. Tres clever!
I’m really impressed that Telenext is doing this. It’s taken them a while to sort it all out, but I think they’re getting a good grasp on how they can use the rich P&G history online.