I’ve been a big advocate of shrinking our soaps back to half-hour shows. I think it’s a better fit for a number of reasons, and would (if done properly) allow space for new shows to grow.
And since I’m more and more convinced that the future of soaps don’t include a home on the networks, half-hour shows would be easier to pitch and land on another network or platform.
But if that seems to be the sensible approach, why do my instincts keep telling me that The Bold and the Beautiful may expand to an hour?
I have no inside intel on this; it’s strictly a hunch. But in the last several months, B&B added two actors to its roster (Don Diamont and Rick Hearst) and is reportedly mulling other returns.
It may not happen, but I’m not going to be surprised if it’s announced later this summer (and before September 18th, when Guiding Light goes off the air).