Except it’s not a joke.
GUIDING LIGHT ERA CONCLUDES IN SEPTEMBER
Show Celebrates 72-Year History of Drama and Broadcast Innovation
NEW YORK, NY, April 1, 2009 – Guiding Light, the longest running show in broadcast history, will complete its final season on the CBS Television Network in September. The daytime drama was not renewed by CBS for the 2009/2010 broadcast season, marking the end of its 57-year run on the Network.
Over the years, GL has been on the forefront of innovation in both use of technology and groundbreaking storytelling. GL launched the careers of several Hollywood personalities, dramatized relevant social issues and has been awarded numerous accolades, including an unprecedented 69 Daytime Emmy awards.
“Being on the air for more than seven decades is truly remarkable, and it will be difficult for all of us at the show to say goodbye,” said Executive Producer Ellen Wheeler. “I’m proud of everything we’ve been able to do, including outstanding storytelling, our community service around the country with Find Your Light and the launch of our new production model. This show has such a rich history, wonderful fans, and I’m honored to have been a part of the GL legacy.”
“We are honored to have been welcomed into the homes of multiple generations of Guiding Light viewers,” said Brian T. Cahill, Senior Vice President and Managing Director, TeleNext Media, Inc. “We are working hard to find the show a new home, and we are exploring all our options to continue to bring loyal fans the characters and stories they love.”
I don’t know what to say. My reaction has vacillated between tears, sadness and rage. And that sentence in bold seems to suggest that there might be other options.
Instead of my thoughts (which I’ll share later), I wanted to turn this blog over to my readers. If you want to share your thoughts about your favorite Guiding Light moments, send them to me.
I’ll post nearly anything you all have to say, but I ask one thing: No finger-pointing, no assigning blame, no post-mortems, no negativity. If this is indeed the last lap, every news outlet, magazine and blog (yes, even this one) will offer an assessment of what happened. Now is not the time for that, though. I’m welcoming people who want to share hope, gratitude, appreciation, joy and yes, perhaps sorrow.
NOTE: I’m tentatively scheduled to appear on the In The Zone program on BlogTalkRadio tonight. More on that soon.